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This Edgy New European Juicery Will Fit Right Into Melrose Avenue

Danish brand Joe & the Juice is the hip street’s new cool-kid hangout

Sydney Yorkshire

A fast-casual coffee, sandwich, and juice shop, Joe & The Juice, will open on 8532 Melrose Ave between Urth Cafe and E.P. & L.P. It marks the first Los Angeles location of the Danish-born company that currently operates more than 170 outlets in 14 countries, including five in San Francisco, New York, and Miami.

Branded as an edgier Starbucks with the addition of juices, shakes, and sandwiches, Joe & The Juice will likely fit right in to the hip ‘hood. The brand, founded in Copenhagen in 2002, “casts” attractive, often tattooed juicers and blasts their eclectic playlists in the hopes of creating a vibe far from that of the standard coffee chain, according to a Fast Company article.

Thirsty Melrose shoppers and Pacific Design Center visitors won’t have to wait long for the chain’s Southern California debut. Joe & The Juice will bring its Hangover Heaven juice, Avo Shake, and Joe’s Club sandwich to West Hollywood this July.

Joe & The Juice
8532 Melrose Ave
West Hollywood

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