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Rustic Canyon’s Jeremy Fox Working on Two Big New Westside Projects

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He’s “building his dream restaurant”

Jeremy Fox
Chef Jeremy Fox
Rustic Canyon
Farley Elliott is the Senior Editor at Eater LA and the author of Los Angeles Street Food: A History From Tamaleros to Taco Trucks. He covers restaurants in every form, from breaking news to the culture, people, and history that surrounds LA's dining landscape.

Chef Jeremy Fox is on the warpath these days, though you’d never know it to chat with the amiable, quiet man. Sporting his baseball cap and salt-and-pepper beard, Fox is the kind of subtle genius you find walking around the Santa Monica farmers market, eyeing produce and working over new dishes in his head. Now some of that silent churning is coming to life in the form of a pair of restaurants in and around LA’s Westside — including one opening up in just a few months.

That’s right, Fox and partners Zoe Nathan and Josh Loeb (of Rustic Canyon restaurant group which includes Cassia, Milo & Olive, Sweet Rose Creamery, you name it) are concocting a new Mexican restaurant to be called Tallula’s, and it’s opening sometime in early summer. That’s according to a new story by the Wall Street Journal, who drop in the tidbit about Tallula’s at the bottom of a larger piece profiling the chef and his new 320-page book On Vegetables.

While the story doesn’t specifically offer an address, Eater found out the location pretty quickly through some sleuthing: 118 Entrada Drive, right off PCH north of the Annenberg Community Beach House. Fittingly enough the space was previously used as a Tex Mex restaurant called Marix, but now will be manned by none other than Mario Alberto, who was previously involved with Laurel Hardware and Ysabel in West Hollywood.

Per the WSJ, you can expect family-style food like lamb barbacoa to come, with Fox overseeing things (and on as partner in the place) while Alberto slides in as executive chef. The restaurant will also feature a daily rotating braised meat, and lots of family-friendly fare that still comes from organic ingredients and all the other stuff you’re used to with the Rustic Canyon team. Bar manager will be Aaron Ranf to oversee cocktails, while Esters co-owner Kathryn Coker will tackle the wine list.

As for Fox’s second effort — the one he’s dubbed his “dream restaurant” — don’t start holding your breath just yet. The place doesn’t have a name, and is certainly a ways off from opening. In fact, there’s a chance it won’t come to life until 2019 at this point, and the location and specifics are still in the murk as well. In the meantime, get ready for Tallula’s because it’s coming down the line — quickly.

118 Entrada Drive
Santa Monica, CA