Is Umami’s new Impossible burger actually vegan?
Apparently some vegans are running into issues when ordering the new Impossible Burger being rolled out across Umami Burgers in Los Angeles. The problem: They may think they’re getting a vegan burger, but that’s not actually the case.
Despite the patty itself being vegan, some meatless bloggers have reportedly run into issues because the bun, sauce, and parts of the finishing process are decidedly not so. Eater reached out to Umami to confirm, though regardless it is worth noting that the Impossible Burger team isn’t focused on making a fully vegan burger (bun and all), but instead catering to regular meat-eaters with a more sustainable and similar alternative. There was some apparent confusion when vegan bloggers got served Impossible Burgers with cheese on them at a recent event in Los Angeles, but Umami says only a handful of those in attendance even wanted their burgers made that way.
Here’s what Umami has to say:
The Impossible Burger patty was created entirely from plants making it vegan, yes, but it’s intent is for people who love meat, not vegans. It's a delicious option with sustainability benefits – using 95% less land, 74% less water and creates 87% less greenhouse gas emissions, while being 100% free of hormones, antibiotics, and artificial ingredients. While their standard preparation isn't vegetarian or vegan, it's easy to order it that way. We’d like to note, Umami Burger has never claimed that the Impossible Burger would be vegan, just the patty as created by Impossible Foods, is vegan.
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