GoodBoyBob Is Santa Monica’s Secretive New Coffee Shop Hideaway

There are plenty of places to caffeinate in and around Santa Monica, but none may be as secretively charming as the new GoodBoyBob Coffee. The shop only just opened this morning at 7 a.m. after first being heard from back in May.

Located in an alleyway near 26th and Broadway, GoodBoyBob is the brainchild of Tool of North America production company founder Erich Joiner, with consulting help from Nice Coffee’s Tyler Wells. The shop will use its own GoodBoyBob-labeled coffee beans, alongside a menu that includes sandwiches on Gjusta bread, Sugarbloom pastries, and more. Commonwealth Coffee’s Ryan Fisher will be handling the day-to-day operation of the space, with the opening menu below.

As for the space, there’s tiered shaded bench seating outside the ivy-covered building, while inside is the barista station as well a variety of seating options from a plush duet of leather lounge chairs to a wide midcentury couch, with room for table seating (and apparently a virtual reality studio owned by Tool) just beyond.

GoodBoyBob is open weekdays only from 7 a.m. to 3 p.m. To find it (there’s no parking, sorry), wind through the alleyway with the hanging Tool sign.

GoodBoyBob Coffee
2058 Broadway
Santa Monica, CA

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