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Ludo Lefebvre Is Now Starring in Apple Commercials With The Rock, and More

Plus a Boyle Heights tamale party and new coffee everywhere

Ludo x The Rock
Farley Elliott is the Senior Editor at Eater LA and the author of Los Angeles Street Food: A History From Tamaleros to Taco Trucks. He covers restaurants in every form, from breaking news to the culture, people, and history that surrounds LA's dining landscape.

Ludo meets The Rock

In the latest ad for Apple and the iPhone, Dwayne “The Rock” Johnson can be seen doing it all, basically all at once. The perennially busy actor jumps from film sets to workouts to music recitals seamlessly (with the help of Siri, of course), but not before taking in a cooking lesson with none other than chef Ludo Lefebvre.

Unfortunately, the whole ad does not devolve into a buddy cop commercial, but that’s alright — prying eyes can still see Ludo “smell what The Rock is cooking” around the 1:45 mark.

Beautiful Beverly coffee

There’s a new retro coffee shop coming to Beverly Boulevard soon, called Full Service Coffee Co. The name, says Curbed LA, refers to the space it’s taking up, a 1940s era former gas station just west of Western.

La Mascota parties

Boyle Heights institution La Mascota Bakery is celebrating 65 years in business this weekend, with a three-day party that includes 65-cent tamales (limited one dozen) on Friday starting at 10 a.m. Saturday there will be ballet folklorico, and sunday will include live mariachi music and more.

Coffee, again, this time in Verdugo Village

Tiny Verdugo Village is tucked away between the backside of Glendale and surrounding Glassell Park, but now the miniature neighborhood has its very own coffee shop called Little Ripper. The place has actually been in the works for more than a year now, but just soft opened this week. 4155 Verdugo Road.

Jon & Vinny x Auckland

Those Fairfax boys Jon & Vinny are heading to Auckland, New Zealand for a few days as part of Auckland Restaurant Month. The two will be taking over a restaurant there called SOUL Bar & Bistro for one night on August 9.

The Mendocino Farms ranking

LA Magazine did some heavy lifting yesterday, pulling out a big ranking of every individual Mendocino Farms sandwich on offer. There are 21 options in all, and dead last is the Enlightened Falafel, which is apparently no bueno thanks to baked (not fried) falafel balls.

Cocktails in the City

LA Weekly has news on Cocktails in the City, the international imbibing party going down at the Majestic on September 23. Born in the United Kingdom, this annual party will feature some big local names and host something like 2,500 festival-goers who pony up the necessary $25.