Spoonfed Hits Hollywood’s Media District With All-Day Service and a Prime New Bar

The underserved Hollywood Media District is about to get a big new all-day player in Spoonfed. The project lands along Seward Street, and promises to compete not only for morning business, but the dinner and post-work drink crowds as well.

Spoonfed comes by way of Sean Loeffel, a longtime restaurant manager around town — including years at Alcove in Los Feliz. He’ll be transferring some of the charm and purpose of that place to his new personal venture, with plans for a counter service model and loads of indoor-outdoor seating.

Loeffel tells Eater that the big, bustling restaurant will kick open doors at 7 a.m. for grab and go coffee and pastries, or a lingering meal of omelettes and breakfast tacos. Counter service will continue through lunch and dinner, with a menu that mostly hews to the casual California ethos — think salads and flatbread pizzas and burgers and roasted chicken — with a bit of Midwestern comfort food thrown in for good measure (how about a Chicago-style Italian beef sandwich, anyone?).

Beyond all that, Spoonfed will also cater to post-shift drinkers with Bar Joe, a spot for craft cocktails that’s actually inside the restaurant. There will actually be full service here, with an indoor bar component and wider patio off to the side for those who need a little moonlight with their Manhattan. When all is said and done, expect almost 250 seats spread across two- and four-tops, booths, big communal tables, and sweeping outdoor patio seats.

There’s currently no official opening date for Spoonfed/Bar Joe, but expect something by early next year. It’s not hard to imagine the project offering a lot to the neighborhood when it does come online, given the only other real dining options (outside of a few daytime food trucks) in the immediate vicinity are Grub and the dinner-only Rao’s. It seems that in the still-burgeoning Hollywood Media District, there’s room for everybody.

Spoonfed / Bar Joe
959 Seward St.
Los Angeles, CA

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