Serial restaurateur Adam Fleischman is gearing up to open his new crustless peanut butter and jelly restaurant PBJ.LA in the coming days, and Eater got ahold of an early copy of the menu.
First, some backstory on PBJ.LA. The restaurant is actually starting as a stall at Grand Central Market, taking up some small square footage (it’s just twelve stools wide) right in the middle of the building. Their primary dish is a crustless gourmet peanut butter and jelly sandwich that’s been creased closed on all sides to create a sealed round, like an uncooked hand pie or Australian sealed sandwich known as the jaffle, which is currently being served at new Glassell Park shop Little Ripper Coffee.
Or, perhaps, it’s just an Uncrustable.
So what will the menu actually look like, besides being black-and-white minimalist and carrying a Helvetica font? There’s the old school option, which is just straight peanut butter and strawberry jam for $5, or a new school choice with almond butter instead for $6.50. An old fashioned take includes angostura bitters for $7, while Indian and Italian flavors (the latter comes with a basil cherry tomato jam) also ratchet up the offerings — and the price.
A collection of chocolate and strawberry milks round out the place. Check out a rather low-res version of the opening menu that’s currently up at Grand Central Market.
The media preview is going down for PBJ.LA tomorrow, though there’s no official word on when the project is actually going to open. Expect sometime either this weekend, or early next week.
PBJ.LA at Grand Central Market
317 S. Broadway
Los Angeles, CA