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Netflix’s New Narcos Ad Campaign Points to the Drug-Fueled LA Bar Scene of the 90s

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Plus a deal at Sycamore Kitchen, and udon on Sawtelle

The Peppermint Club
Built, Inc.

Netflix in the bathroom

There’s a new secretive Netflix ad campaign hitting major urban centers like Los Angeles, and it’s all in support of the third season of the popular show Narcos. The ads, says Adweek, are actually subtle little semi-clear stickers being attached to bathroom paper towel holders and urinals at bars across the city — and the speak to the drug-fueled Los Angeles bar scene of just a few decades ago.

The stickers show an image of a rolled-up bill with some cocaine dust around it, along with the ominous statistic that back in the 1990s there would have been a 80% chance that cocaine had come from a single supplier: The Cali Cartel. It’s effective guerrilla marketing at its finest, and apparently has been showing up at some pretty popular longtime LA bar haunts lately. Head over to Adweek to see the ad stickers themselves.

A hot deal

There’s a big new deal going down at Sycamore Kitchen this week, where anyone who dines in can get 50% off any breakfast entree. It’s only available between 8 a.m. and 11:30 a.m., but that’s a great window for the non-day-job set to get in and eat for cheap.

Inexpensive udon

Today’s the day for Marugame Udon’s official grand opening. The Sawtelle noodle shop is doing a big reveal all day long, which (as yesterday’s Facebook post below notes) includes $1 bowls of udon.

Back on the block

The BLD space on Beverly Boulevard is apparently back up for sale, per a real estate flyer being passed around. Interestingly enough the price of the place is the same as when it was first sold off to the Take a Bao team, indicating this is less of a middleman money-grab and possibly more of a business issue related to the proposed new owners. At any rate, there’s still a liquor license for the property, and it’s asking $595,000 with $16,500 gross rent.

Wine time in Downtown

There’s a big wine dinner happening at Downtown’s Officine Brera next week. The September 19 event costs $150 u front, and includes small bites and dishes to go along with more than a dozen Italian wine tastings.

Irvine’s finest

Irvine option YNK is turning one year old. The popular cocktail bar throws a big public party on Friday to celebrate, with drinks, free passed food, and swag bags galore.

La Copine changes it up

Looks like a new vibe has come to Flamingo Heights restaurant La Copine. The desert favorite has morphed into a dinner destination, with evening-only hours and beer and wine to boot.

Late Summer Menu 2017! Soft Opening this weekend Fri-Sun 4-7p. No reservations, walk-in only. See you this weekend!

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