Don’t look now but Blu Jam Cafe has opened on Wilshire Boulevard near Brentwood. The mega-popular all-day breakfast stop has locations everywhere from Melrose to Tarzana to Japan, and now brings their big french toast plates and egg scrambles to the busy Wilshire corridor, marking their first true Westside endeavor.
This new Blu Jam lands inside the massive former Maru space, blocks west of Bundy. It’s a fast-moving commuter zone with wide lanes and not a lot of crosswalks, but also plays home to thousands of nearby office workers and single-family homes. The former is what did in the cross-conceptual Maru, a French-Japanese restaurant that struggled to find a fanbase, while the latter is what Blu Jam is banking on as its new source of daily diners.
Though the official opening doesn’t happen until tomorrow, word is that Blu Jam has been up and running since yesterday, serving to anyone who happened to wander past. When it does open for good, expect weekday hours from 8 a.m. to 3 p.m., with an extension to 4 p.m. on Saturday and Sunday. And anyone who doesn’t feel like making the crawl all the way to the Westside can still find Blu Jam Cafes in the Valley and at Downtown’s Spring Arcade building to boot.
Blu Jam Cafe Wilshire
12400 Wilshire Blvd.
Los Angeles, CA