The Tartine team descends upon Los Angeles in a big way come 2018, but for now Chad Robertson, Elisabeth Prueitt, and coffee lead Chris Jordan are leaning in on the new Fred Segal space that opens today on Sunset Boulevard. The trio is debuting a cafe on site at 8500 Sunset Boulevard come Monday, with beans from Coffee Manufactory and a whole host of food down the line.
Food & Wine was first to report the news of the quiet Tartine arrival. Robertson and crew has actually been in possession of the space for some time, but they weren’t sure when exactly they’d be rolling out their cafe on property. An accelerated opening for the store side of the Fred Segal equation prompted Tartine to jump into a Monday opening themselves, meaning LA’s first taste of anything Tartine will come from inside a flagship clothing store on the Sunset Strip.
The plan for the new Fred Segal Cafe is to serve Coffee Manufactory beans only to start, with an expanding menu of sandwiches and more pastries to come sometime in early 2018, most likely. It’s going to take time for the place to realize it’s final form given how much support the cafe is still in the process of receiving, from a big roasting facility for the coffee to baking and wholesale pastry operations happening at a giant 40,000 square foot facility in the Arts District come next year.
By the end of next year, Robertson and crew will have not only this cafe, but the Downtown operation, a handful of Chris Bianco projects, and wholesale accounts for coffee at places like Botanica, Triniti in Echo Park, and Adam Perry Lang’s Hollywood restaurant. 8500 Sunset will also have its own Bill Chait backed restaurant project called Tesse, further pressing in the Tartine footprint to new LA soil.
Fred Segal Cafe
West Hollywood, CA