Adam Fleischman gave a lengthy interview to QSR Magazine, and the Umami Burger founder shares some choice details about his next moves. Most surprising is the fact that he plans to bring back ChocoChicken, the failed concept that lasted less than a year in Downtown before closing to make way for Barcito. ChocoChicken received a negative review from LA Weekly critic Besha Rodell, who criticized the cloying sweetness of the signature dish.
The QSR interview details ChocoChicken’s eventual return in a more casual setting, most likely a food hall situation. There’s no word on which food hall or location he’s considering, but he does hint that PBJ.LA has had some initial success at Grand Central Market. Fleischman also admires the popularity of Howlin’ Ray’s, saying it might be the single busiest restaurant in Los Angeles. So fried chicken is clearly something he thinks will be the next Umami Burger or 800 Degrees Pizza (which he also co-founded).
Finally, Fleischman shares that he’s working on an Italian deli concept, and still plans to open his iced coffee concept, Cold Cocked Coffee, at a Koreatown food hall. It seems like more than anything, Fleischman believes in the power of food halls.