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A Gorgeous New Country Club-Style Sports Bar Opens This Month in WeHo

The H.Wood Group’s 40 Love is ready to play

40 Love
Early drawings for 40 Love
40 Love
Farley Elliott is the Senior Editor at Eater LA and the author of Los Angeles Street Food: A History From Tamaleros to Taco Trucks. He covers restaurants in every form, from breaking news to the culture, people, and history that surrounds LA's dining landscape.

The city’s sports bar scene is about to get a big boost with 40 Love, the newest addition to the H.Wood Group’s growing restaurant repertoire. And best of all, the La Cienega space will open right in the heart of the fall sports schedule.

The new 40 Love takes over the former Open Aire space in West Hollywood. The plan back in March was to quickly turn around a cozy country club-style lounge that would offer an elevated place to sip drinks and cheer on one’s favorite team, but things got held up until the fall. Of course the H.Wood Group team has kept themselves busy with their new restaurant openings in Chicago, West Hollywood, and — soon — down on West Third Street with Burt Bakman’s Slab barbecue shop.

All that’s in the past now, and 40 Love looks ready to roll. The bright building was designed by John Sofio to transition seamlessly between indoor and outdoor spaces (there’s even an open roof to the front portion of the seating area), all while offering some 20 TVs for maximum sports viewing. There’s a private back room for buyouts, drinks by team beverage director Justin Campbell, and food by culinary lead Lord Maynard Llera.

Expect mostly bar food with some healthier options, plus a full cocktail array, late night bites, and brunch on the weekends. As for timing, the opening is slated to happen on October 27, just in time for the heart of the World Series.

40 Love. 829 N. La Cienega Blvd., West Hollywood, CA.