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Elysian Brewing Company Channels Inner Hair Band With a New Def Leppard Beer

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The beer is for sale on tour, and throughout Los Angeles

Def Leppard Ale
Def Leppard Ale
Pray Tell Strategy

Prominent 1980s hair band Def Leppard and local brewer Elysian Brewing Company partnered to create a beer called Def Leppard Pale. Sure, it’s a promotional stunt, but it’s not a bad way to pour some love bites during the band’s international tour and at bars throughout Los Angeles.

Def Leppard Ale is a respectable combination, with British ale with Northwest hops. Fans can purchase a can on October 6 and 7 at the Forum for Def Leppard’s upcoming shows, or at any Rock and Brews, Wolfgang Puck Bar & Grill, Big Wang’s on Grand Avenue, Dublin’s, and El Cid starting next week. The beer is a British-style ale with Northwest hops at a 6% ABV and a classic amber tone.

“Music has been a part of Elysian since its inception,” says Elysian ​CEO and co-founder Joe Bisacca. “We grew up watching Def Leppard music videos in the 80s, and now, to work and brew beer together is f****** cool.”

The Def Leppard tour is a deep dive into the 1980s, with iconic ballad band Journey as the opening act. Def Leppard Pale is only available for a limited time.

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