Ending a five-year run in Grand Central Market, Valerie Confections is closing up shop today. Valerie’s Downtown arm for coffee, dessert, and pastry chose not to renew its lease and will focus efforts on making confections and nurture the new Woodland Hills location.
Co-founded in 2004 by Valerie Gordon and partner Stan Weightman Jr., the partners opened the intimate stall in Grand Central Market in 2013, then in 2016 reworked the facade and interior with a bigger display area, and expanded menu. Some DTLA customer favorites will be available at the Echo Park store.
While former owner Adelle Yellin renovated Grand Central Market in 2012, Valerie Confections became one of the new group of vendors to the historic market. During this period, Yellin made enhancements to the 100-year-old hall, permitted additional liquor licenses, launched events, along with later hours.
Current Grand Central Market owner Adam Daneshgar has not indicated what’s going into the soon-to-be vacated stall. “We wish Valerie Confections the best in its move,” says Daneshgar. “Since its inception in 1917 as the city’s premier food hall, Grand Central Market is always evolving and changing. We look forward to continuing our evolution at the vanguard of new tastes.”
Owner Valerie Gordon provided Eater with the following statement:
After five-and-a-half years at the historic Grand Central Market, Valerie Confections will close our location there, as of Monday, November 26. We were incredibly proud to share Adelle Yellin’s vision for the redevelopment of the market, one also championed by new owner Adam Daneshgar, and to have been a part of the Market’s 100th anniversary. With our lease up, we feel now is the right time for us to refocus on the confections side of our business, and the opening of our new location at the Valley Country Mart in Woodland Hills, which will feature desserts. We will also focus on the recent expansion of our Boutique in Historic Filipinotown, and are consolidating our savory offerings to our Echo Park cafe only, where we will soon launch dinner service.
We’re grateful to our many loyal customers, and the community of Grand Central Market, for all of their support. We will be extending hours and offering customer favorites from Grand Central Market, including the coffee crunch cake at both our Echo Park cafe and Valerie Confections boutique.
Valerie Confections at Grand Central Market. 317 South Broadway, Los Angeles