A surprising new turn of events has come to Boyle Heights, as the longstanding George’s Drive-In has found some well-known new ownership. The long-running burger, pastrami, and burrito stand is now being run by the De La Torre family, who also own and operate Guisados all over greater Los Angeles.
The new ownership reveal came over the weekend, as Armando De La Torre Jr. dropped the news on his personal Instagram page, saying that, moving forward, George’s will be “more refined, reimagined, clean, and focused back to a more classical menu that once graced Cesar Chavez.” That means they “do not serve any frozen meats” and will make all of their salsas and sauces in-house, while also paring down the list of menu items, which had ballooned over the years. The reborn George’s even has its own new Instagram account to follow, complete with some moody sunset shots and food pics.
The De La Torre family has been a staple in Boyle Heights for years, first opening their flagship Guisados corner location back in 2010. Since then they’ve expanded all over the city, from West Hollywood to the Valley, with a new location coming to Koreatown in a matter of weeks. For now they’re focusing their attention on a true Boyle Heights flagship, with hopes to grow George’s once again into a staple dining destination not only for the community, but all of LA.
George’s Burger Stand. 2311 E. Cesar Chavez, Los Angeles, CA.