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Pasadena Severely Restricts Street Vendors at Rose Parade and Bowl Game

Pasadena’s City Council made revisions to existing street vendor laws on Monday

Rose Bowl
Pasadena, California, USA: The Rose Bowl is a United States outdoor athletic stadium, located in Pasadena, California, a northeast suburb of Los Angeles. - Image
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Mona Holmes is a reporter for Eater Los Angeles and a regular contributor to KCRW radio. She has covered restaurants, dining, and food culture since 2016. In 2022, the James Beard Foundation nominated her for a Jonathan Gold Local Voice Award.

As New Year’s Eve and January 1 quickly approaches, the Pasadena City Council modified its existing street vendor laws on Monday. The Council unanimously voted to limit street vending operations during major events within Pasadena’s city limits, seriously impacting vendors hoping to cash in during the Tournament of Roses Parade and the college football game at the Rose Bowl.

The Council’s actions are a direct response to Governor Jerry Brown signing Senate Bill 946, which requires every California city to create its own set of street vending rules by January 1. Pasadena has its own existing street vending laws and unique concerns, as the coming activities brings hundreds of thousands of fans to the area. Many stake a prime Colorado Boulevard viewing spot on December 31, while others arrive just for college football at the Rose Bowl on January 1.

According to Pasadena Now, the Council banned street vending in or near specific parks, swap meets, residential areas, farmer’s markets, and special large events. They cited the new restrictions as a safety issue, thanks to the crowds and the concentrated traffic patterns that arise during events like the annual parade. Parking lots are also restricted, vendors cannot sell food before the event, and up until two hours after the Rose Bowl game ceases.

On the parade route, street vending is restricted beginning at noon on December 31, until midnight on New Year’s day. The Los Angeles City Council finalized its own ordinance on November 28, which has similar notes to Pasadena’s new laws. Pasadena’s Council will take another look at the ordinance next week, with a second phase starting in January.