International wood-fired pizza chain 800 Degrees is no more. Instead, ownership is pivoting to a new name that more closely aligns with the restaurant’s latest menu additions, calling itself 800° Woodfired Kitchen.
The expansion into the “woodfired kitchen” universe means a move away from purely just offering speed-cooked Neapolitan-style pizzas. 800 Degrees was among the first in that now-crowded market to create a sustainable business model on crafting fast, made-to-order pies, but with increasing competition from just about everywhere (including Lebron James, of all people), chef/partner Anthony Carron decided to make a new move. The new 800° Woodfired Kitchen offers rotisserie chicken, porchetta, roast beef, and more, while also growing its base options like salads and sandwiches.
Interestingly enough, the fast-casual rotisserie market is not without its own competition already, particularly in the Los Angeles market. There are places like Zankou, of course, as well as Wild & Free in the Valley, The Mighty in Downtown, and the recently-shuttered Turningfire out in Eagle Rock.
The first restaurant to be flipped under the new name is in Downtown along Wilshire Boulevard. Signage is now up for 800° Woodfired Kitchen, and the interior has been reworked to add the necessary equipment and order flow. All new locations moving forward will convert to 800° Woodfired Kitchen, while the LA-based company will work over time to flip their existing outlets to the new name and menu as well.