Westwood Restaurant Fellow Offers Delivery Service Ahead of Opening

Last fall, Eater reported about the forthcoming upscale Westwood restaurant Fellow. And while the doors won’t officially open for lunch for another six weeks, the restaurant has launched a delivery-only service as of this week.

With chef credits from The Churchill, and Cliff’s Edge, Michael Bryant is putting the final touches on the very Californian menu, which includes a dashi-poached king salmon, and a buttermilk and pickle-brined fried chicken sandwich. Partner Wil Figueroa, owner of Now Boarding, designed the bar program, while Fellow overall is the brainchild of Philip Camino and Terry Tolba, known best for their work together at The Hudson and The Churchill. Camino is also a partner at Stout Burgers and Beers, and Earthbar.

As of this week, Fellow is using delivery services like Postmates and ChowNow, among others, to bring an early version of its menu to consumers. That means diners won’t be able to stop in and actually see the space, but they will be able to taste what’s happening with the restaurant weeks in advance. It’s a novel approach to an opening, and allows Fellow to join the ranks of delivery service-only restaurants, at least for a little while.

Recently, LA restaurant veteran Eric Greenspan launched a delivery-only Mexican-Asian concept called Chino after closing most of his restaurants across the city. Greenspan cites lower costs and flexibility as an incentive to run a delivery-only model. Mama Lee Vegan is a plant-based Asian fusion restaurant that only delivers to West Hollywood, Culver City, Beverly Hills, and Mid-Wilshire, while Wow Bao uses a delivery-only service for Downtown. Check to see if delivery is available for Fellow, which is limited to certain parts of Los Angeles.

• Fellow Promises Grown Up Eclectic American Fare to Westwood in Early 2018 [ELA]
• Brand New Eateries to Check Out in Los Angeles, February 2018 [ELA]
• A New All-Delivery Chinese Restaurant Brings Baos and Potstickers to LA [ELA]