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WeHo’s Trendy Croft Alley Expands Into the Standard Hotel Restaurant

More grain bowls, salads, and matcha tea for all

Yogurt with berries from Croft Alley
Croft Alley/Instagram
Farley Elliott is the Senior Editor at Eater LA and the author of Los Angeles Street Food: A History From Tamaleros to Taco Trucks. He covers restaurants in every form, from breaking news to the culture, people, and history that surrounds LA's dining landscape.

West Hollywood’s brunch-casual patio option Croft Alley is expanding, jumping over to the Sunset Strip to take up residence inside the Standard Hotel. The restaurant will set up shop in the ground floor space vacated by Ari Taymor and the Alma at the Standard crew at the end of last year.

For those unfamiliar, Croft Alley is a tiny cafe space just off upscale Melrose Place. The restaurant cooks everything from simple scrambled egg breakfasts and matcha tea to sandwiches and charcuterie, with morning and lunch service only. The new jump to the Standard, says the LA Times, will allow ownership the chance to spread their wings into an even more expansive menu that includes grain bowls, salads, and larger-format dinner entrees by chef Phuong Tran. The opening menu is below.

This isn’t the first time Croft Alley has flirted with potential growth. Last October the team popped up at the Roosevelt Hotel in Hollywood, serving poolside snacks and dinner. In the summer rumors also swirled about a possible jump to a space in Downtown. For now the focus is on the Sunset Strip, with an opening scheduled for March 26. And as for Ari Taymor and his team? They’re doing a weekend-only brunch pop-up out in Santa Monica these days.

Croft Alley at the Standard
8300 Sunset Blvd.
West Hollywood, CA