Chef Eric Greenspan is, as always, on the move. This time he’s expanding his recent delivery-only idea to include breakfast, offering classic New York City-style bacon, egg, and cheese sandwiches on kaiser rolls.
This latest iteration, appropriately titled The B.E.C., will offer a menu that holds just seven sandwiches, plus small fried potatoes available on the side. Each sandwich is priced at $9 a pop, and available on UberEats to start. The opening menu is below, and there’s a 50% discount promotion running next week to kick off things at The B.E.C.
If the idea sounds devilishly simple, that’s precisely the point. Greenspan has moved into a fully delivery-only model of late, operating out of a small commercial kitchen just west of Downtown that offers little overhead and the opportunity to immediately gather ordering patterns and customer data on potentially thousands of diners a week. It all gets aggregated and turned out into menus that feel most relevant to the end user, while still offering creativity in the kitchen for Greenspan and his small crew.
Eventually, Greenspan plans to open a companion option called Brekkie to go along with The B.E.C. The plan is to expand into breakfast burritos and bowls, but maintain the same basic price point. For now it’s all about B.E.C., with an opening on Monday and hours from 8 a.m. to 3 p.m. daily.