Inside Luv2eat Thai’s Charming New Beverly Boulevard Restaurant

Noree Thai, the third establishment by chefs Noree Pla and Fern Kaewtathip of Eater essential 38 restaurant Luv2Eat, finally makes its grand entrance along Beverly Boulevard. The chefs’ namesake eatery, which opened this week, is the most mature of the bunch, with black tablecloths and Thai-inspired design elements coming from the warm gold chandeliers and cascading art on the walls.

As for the menu, Pla explains that the best hits from the duo’s first two restaurants make a strong showing, with Luv2eat’s cult favorite Phuket-style crab curry along with fried rice, khao soi, and fried chicken. From Crying Tiger, their second restaurant, there are the crowd-pleasing chicken lettuce cups and the intensely spicy baby squid braised in its own ink.

A dish exclusive to Noree Thai is what the chefs hope to become a new signature, chicken ko-lae, a southern specialty that Pla claims isn’t easy to find in LA. Marinated in a blend of aromatics, herbs, and coconut sugar, the barbecue dish that can be made with salmon or clams in lieu of poultry should find a receptive audience. Other new menu items include massaman lamb, pad see ew with beef tongue, crispy chicken with lime sauce, and Tum Noree; or papaya salad with raw shrimp, blue crab, clams, and crispy pork.

Noree Thai is open daily from 11 a.m. to 3:30 p.m. and 4:30 p.m. to 11 p.m.
7669 Beverly Blvd, Los Angeles, CA. (323) 937-3100.

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