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A Popular San Francisco Bakery Wants to Bring the Taco-Croissant to LA

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Vive La Tarte looks to a fall opening in Silver Lake

Vive La Tarte’s San Francisco location
Vive La Tarte in San Francisco
Vive La Tarte [official]

It’s been a long and winding road for the owners of Vive La Tarte, the San Francisco-based pastry shop that melds classic techniques into unique creations. Now that road is taking Belgian couple Julie Vandermeersch and Arnaud Goethals all the way to Los Angeles, with a new shop opening later this year in Silver Lake.

Vive La Tarte will take over the closed Shinola retail space on Sunset Boulevard, across the street from Trois Familia and just down from Pine & Crane. The big, airy warehouse building should fit the company’s aesthetic pretty nicely, given their original outlet in SF’s SoMa neighborhood. That restaurant opened in 2015, though Vandermeersch and Goethals have been making pastry for much longer, originally selling out of a Volkswagen van. Since then they’ve expanded into a second San Francisco location inside the Ferry Building as well.

So what to expect from Vive La Tarte? A variety of things, really. The company certainly doesn’t shy away from classics like French pastries, avocado toast, matcha teas, and coffee, but is also keen to keep things exciting with a variety of new ideas. Among the most popular is the new “tacro,” a hybrid croissant that’s folded into a taco shape for easy consumption with fillings inside.

#Tacrohands

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As for timing, expect Vive La Tarte to open sometime this fall. When it opens, expect the bakery to compete with the likes of similar SF brand Mr. Holmes Bakehouse and Dominique Ansel’s Cronut® empire at The Grove.

Vive La Tarte
3515 Sunset Blvd.
Los Angeles, CA

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