West Hollywood’s City Council approved the ambitious Robertson Lane development on June 4, paving the way for the massive project that will add a 241 room hotel, retail space, four restaurants, and a nightclub to the area south of Santa Monica Boulevard between Robertson and La Peer Drive.
Local real estate firm Faring spearheaded the nearly two-acre development with design firm Hodgetts + Fung. The details start with a nine-story hotel; second floor restaurants both in the historic Factory building and overlooking a 35-foot wide pedestrian walkway; a restaurant on the same level as the rooftop pool; a ground floor restaurant and cafe on Robertson Boulevard; and an underground nightclub. The subterranean club will insulate residents from the sound.
The Factory building held one of West Hollywood’s earliest and most iconic gay clubs, Studio One. As Curbed LA reported in January, the Factory building will be dismantled and rebuilt in a different section of Robertson Lane.
During the council meeting, Faring’s owner Jason Illoulian pledged a number of conditions, including an assurance to hire local hotel workers and provide a livable wage, according to WEHOville. Illoulian is excited about the project’s approval, which previously gained a unanimous 7-0 approval, a rare feat for the West Hollywood Planning Commission. “We are thrilled to have the community’s support for Robertson Lane,” Illoulian says. “Our iconic hotel and park-like pedestrian paseo will dramatically transform the neighborhood.”