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Blaze Gives Away Pizza Tomorrow to Celebrate LeBron James’ Laker Arrival

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The NBA superstar is giving back to his new community, kind of

2018 NBA Finals - Game Four
LeBron James
Photo by Jason Miller/Getty Images
Farley Elliott is the Senior Editor at Eater LA and the author of Los Angeles Street Food: A History From Tamaleros to Taco Trucks. He covers restaurants in every form, from breaking news to the culture, people, and history that surrounds LA's dining landscape.

Basketball hero LeBron James is coming to Los Angeles, and that means free pizza for everyone. The newly-minted Lakers superstar will be giving away whole pizzas across nearly 50 different locations of Blaze Pizza in Southern California tomorrow, from Alhambra to Garden Grove to Laguna Niguel to Culver City.

LeBron’s gracious pizza benevolence is being billed as a pizza party for Blaze, the Pasadena-based fast casual pie company where LeBron himself is a major stakeholder. The free-for-all celebration is going down tomorrow, Tuesday, July 10, from 2 p.m. to 5 p.m. at participating locations — of which there are dozens. Just note: This is for dining in only, with no call-ahead or app orders, and only lasts for a few hours.

This is far from the first time LeBron James has partnered up with Blaze Pizza to pull a local stunt. Back in 2016 the very-easily-recognized star went “undercover” at an area Blaze location to work a shift, calling himself Ron and taking a few selfies with fans. It’s likely he’ll pull together at least a few more promotional deals for Blaze in the near future too, given his marketing deal with the company he co-owns. In the meantime, enjoy all that free pizza, and the sight of LeBron in an all-new Lakers jersey soon.