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Fans of complimentary television shows Better Call Saul and Breaking Bad sure have a lot of love for Los Pollos Hermanos, the fake chicken restaurant chain run by character Gus Fring. Last year AMC, the network behind the shows, ran a two-day pop-up version of the restaurant in Downtown Los Angeles, and it was absolutely mobbed with fans and tourists. This time around they’re partnering with Postmates to bring the Fring right to everyone’s doorstep.
The limited-time delivery-only Los Pollos Hermanos pop-up is happening in Los Angeles, starting on Monday and running through Wednesday of next week. Better still, the food is apparently completely free. Of course, it’s not an outright feast, just some serious curly fries and a few pieces of fried chicken — Postmates is calling it a “mini meal” — but that’s alright, especially when it’s all delivered in real Los Pollos Hermanos-branded packaging.
The Postmates push is pretty obviously a marketing ploy to for the fourth season of Better Call Saul, but many fans already love the show anyway, so free chicken is basically just a bonus. Just log into the app, find the Los Pollos Hermanos restaurant page, and order away — assuming they don’t run out early, which feels like a distinct possibility in this case.
AMC is far from the first company to turn to imaginative food marketing to drum up interest. The NHL recreated a fake restaurant from Wayne’s World last year as well, and the entire country was briefly enraptured by a Netflix stunt to bring back Luke’s Diner from Gilmore Girls in 2016. The Better Call Saul promotion runs Monday through Wednesday, next week only.
