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Arby’s Latest Fast Food Gimmick Is Tattooing People in Long Beach

Massimo Bottura comes to LA, and pizza at Salazar

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Arby’s
Photo by Rich Fury/Getty Images
Farley Elliott is the Senior Editor at Eater LA and the author of Los Angeles Street Food: A History From Tamaleros to Taco Trucks. He covers restaurants in every form, from breaking news to the culture, people, and history that surrounds LA's dining landscape.

The Arby’s question

The modern Arby’s ad campaign is backed by big vocals from actor Ving Rhames, and makes tough proclamations about how much meat the company uses, or something. Now the we-promise-we-are-still-hip company is moving into the real world for its newest ad stunt: tattooing people in Long Beach. That’s right, this Saturday starting at 11 a.m., folks who show up to Port City Tattoo in Long Beach will get a free sandwich tattoo, paid for by the Arby’s corporation. They even have sketches of some of the sandwich tattoos they’ll be offering, in case someone not in Southern California wants to match the brand’s look (on their own dime, of course) with an inky brand of their own.

New names

There’s a new chef coming onboard the Beverly Hills Hotel next month. Michael Santoro, previously of Washington, D.C.’s Watergate Hotel, is in to oversee the culinary side at Polo Lounge, Fountain Coffee Room, and everywhere else on property.

The best come to LA

Chef Massimo Bottura, whose restaurant Osteria Francescana is currently ranked #1 in the World’s 50 Best charts, is coming to Eataly next month. Bottura will be hosting a master class on October 5 at 2 p.m., with other names like Carlo Cracco and Franco Pepe happening the same week as well, each operating under the event banner Identità Golose.

The next Taste

The LA Times food event The Taste is expanding to Orange County, landing October 19 - 21 in Costa Mesa. Expect bites from a bunch of Orange County restaurants.

Beachtoberfest

Oktoberfest comes to Long Beach by way of The Social List. The popular pub spot kicks off its annual beer-focused celebration on Saturday, so expect lots of steins, music, and food.

Pizza and cocktails

La Morra is switching up its pop-up location for one night, landing a one-off pizza session at Salazar in Frogtown on Monday, September 24.