Los Angeles is overrun with branded food stunts these days, from faux museums dedicated to a particular dish to media-savvy pop-ups attached to cultural properties like Good Burger from the show All That. Fat Sal’s, the overstuffed sandwich makers in Hollywood, have gotten into the mix before, and now for Halloween the group is transforming its corner address off Highland into a Big Kahuna Burger from the movie Pulp Fiction.
Much like in years past, Fat Sal’s plans to its dining area to fit the new temporary theme. Expect a grassy Hawaiian-tinged awning and overt nods to the 1994 film everywhere, including slogans (“Now that is a tasty burger” or “That’s that Hawaiian burger joint”) and an image of Jules Winnfield, the character played by Samuel L. Jackson in the Tarantino flick. A separate area will be turned into the pawn shop from the film as well, and diners will be able to check out merchandise in that space.
The whole thing is very temporary, of course — meaning customers should expect long lines and lots of photo opportunities. Big Kahuna Burger runs only on Wednesday, October 30 and Thursday, October 31, from 11 a.m. to close both days.
Fat Sal’s Hollywood. 1300 N. Highland Ave., Los Angeles.