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LA Success Story Pitfire Pizza Goes For Massive New Look in North Hollywood

12,000 square feet of outdoor bar seating, games, and wood-fired pizzas

A light pink table full of Italian food like pizzas and pasta.
Pitfire Pizza
Wonho Frank Lee
Farley Elliott is the Senior Editor at Eater LA and the author of Los Angeles Street Food: A History From Tamaleros to Taco Trucks. He covers restaurants in every form, from breaking news to the culture, people, and history that surrounds LA's dining landscape.

North Hollywood is home to Southern California’s first-ever Pitfire Pizza. In the 13 years since first coming online, Paul Hibler and his American Gonzo Food Corp. team has expanded the brand to seven locations in cities up and down the coast, but now the group has returned to its roots with a whole new look and feel — and one seriously massive patio, ready just in time for cooling fall weather.

This overhauled Pitfire Pizza spans a gargantuan 12,000 square feet at Lankershim and Magnolia, spread across a beer garden (with room for 100 people at a clip), a 70-seat indoor dining room, and multiple bars. In short order there will also be a standalone location of Superba Snacks + Coffee, the company’s casual daytime offshoot, as well. Hibler and CEO Jeff Goodman brought in famed architect Barbara Bestor of Bestor Architecture (Intelligentsia, Bettina) to overhaul the address, adding the usual string lights and communal tables while also tying in swipes of color, transformative lighting, and enough new indoor-outdoor games to keep everyone interested.

Collin Leaver is in as Pitfire’s new corporate chef, after stints at well-known spots like A16 and SPQR up in San Francisco. The redone North Hollywood location now boasts a Marra Forni wood-fired pizza oven, while the overall menu has been retouched with options like wings, a roasted and grilled steak, and plenty of vegetarian-friendly options. Hibler, Goodman, and Leaver say the plan is to slowly overhaul the entire portfolio of restaurants, updating the branding, spaces, and menus across the board — so they’re starting with the original.

A plate of sliced and grilled steak.
A plate of grilled vegetables and salad.

The new Pitfire Pizza flagship is open now in North Hollywood, keeping daily hours from 11 a.m. until late evening. Superba Snacks + Coffee opened this morning, keeping hours from 6:30 a.m. to 3:30 p.m. daily.

Pitfire Pizza North Hollywood. 5211 Lankershim Blvd., North Hollywood.

Pizza, salad, and sides on a light pink table.
A full salad and more
Chicken wings with vegetables on the side.
A pink delivery pizza  box.
A plate of thick spaghetti and meatballs in a round bowl.
Spaghetti and meatballs
A pizza maker stretches dough on a floured surface.
Made by hand
A pizza maker saucing dough by hand.
A pizza maker adds toppings to a series of pizzas.
A pizza maker cuts finished pizzas by hand.
An outdoor open air bar with communal tables.
The outdoor bar
An open bar and menu area with customers waiting.
The menu is up
String lights and lawn games outside of a bar.
Games galore
String lights and signage outside of a pizza restaurant.
Light green flooring and blonde wood tables inside of a hip pizza restaurant.
Inside seating, too
A yellow and light green painting says Pizza Forever on a wall.
A time lapse, slightly blurry photo of pizza restaurant workers making pies and using a wood-fired oven.

Pitfire Pizza

5211 Lankershim Boulevard, , CA 91601 (818) 980-2949 Visit Website
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