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Is This New Pasadena Cafe Just Blatantly Ripping Off the Egg Sandwiches from Konbi?

The new Pillow Talk is certainly trying to capitalize on a moment

An egg omelette sandwich on toast from Konbi.
Wonho Frank Lee
Farley Elliott is the Senior Editor at Eater LA and the author of Los Angeles Street Food: A History From Tamaleros to Taco Trucks. He covers restaurants in every form, from breaking news to the culture, people, and history that surrounds LA's dining landscape.

Well, you’ve got to give the folks at Pillow Talk cafe in Pasadena some credit: They certainly know how to spot a trend. The brand new coffee, pastry, and sandwich shop on Lake Avenue has only been around for five weeks, but they’re already turning heads thanks to some, ah, specific influences in their food. More to the point: Pillow Talk’s sandwiches, and their branding, look exactly the same as Konbi, the Echo Park restaurant that recently landed as the best new restaurant on Bon Appetit’s annual list.

Seriously, look at this. Here’s a shot off the famed egg salad from Konbi

And here’s a shot taken by Eater last week at Pillow Talk:

An egg salad sandwich covered in chives.
Pillow Talk’s egg salad sandwich
Farley Elliott

Then there are the boxes. Konbi’s packaging is on the left, Pillow Talk’s is on the right:

A white box with green label for restaurant Konbi.
Konbi packaging
Wonho Frank Lee
A white box at a Japanese restaurant with a black strip of advertising.
The packaging at Pillow Talk
Farley Elliott

Both places also offer a tamagoyaki sandwich. Let’s see:

An egg omelette sandwich on toast from Konbi.
Konbi’s tamagoyaki
Wonho Frank Lee
Two egg sandwiches, one an omelette style, the other an egg salad, in side by side boxes.
Pillow Talk
Farley Elliott

Now, a few things. First, Konbi has never claimed to have invented the egg salad sandwich, even in this specific form. They openly acknowledge that Konbi riffs on the sandwich from Lawson in Japan. What’s more, the tamagoyaki sandwich is also not unique just to Konbi, though the tri-cut presentation and the white box with colored band (wrapped just inside the box’s edge) certainly stand out as signature moves for the Echo Park restaurant.

Nor is Pillow Talk the first restaurant to start “riffing” on Konbi’s own riff in the wake of Konbi’s big win on one of the nation’s most influential restaurant lists; New York City has a bunch of knockoff spots all its own. Konbi already has a rather prominent Instagram following too, and has been favorably reviewed by the LA Times (which also references the tiny shop’s “cult following” right in the headline. That’s all to say: The egg sandwich at Konbi is not hard to discover, or hard to rip off. But it does take some gall.

Eater reached out to Pillow Talk to discuss the similarities, but so far they have declined to address the matter. Both employees working at the restaurant last week claimed to have never heard of Konbi when asked in person.

Regardless, the company is currently being besieged on Instagram with comments from Konbi loyalists saying things like “way to be original,” “this looks familiar,” and “what a cheap knockoff.”

Pillow Talk. 526 S. Lake Ave., Pasadena, CA.