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South LA Instagram Sensation Teddy’s Red Tacos Gets Own Super Bowl Commercial

ESPN Deportes is giving the South LA legend 30 seconds

teddys red tacos
Tacos from Teddy’s Red Tacos
Teddy’s Red Tacos [official]
Farley Elliott is the Senior Editor at Eater LA and the author of Los Angeles Street Food: A History From Tamaleros to Taco Trucks. He covers restaurants in every form, from breaking news to the culture, people, and history that surrounds LA's dining landscape.

As if Teddy Vasquez’s week couldn’t get any better, now comes word that the Teddy’s Red Tacos owner is getting his very own Super Bowl commercial. How can one man who, less than a year ago was slinging tacos from a truck off the railroad tracks along Slauson, get his own very expensive commercial during the biggest American advertising day on the calendar? Easy: He didn’t pay for it.

The new Teddy’s Red Tacos 30-second spot is the work of ESPN Deportes, who agreed to give away 30 seconds of valuable airtime to one “Latino football super-fan” during the Spanish-language broadcast of the LA Rams and New England Patriots Super Bowl. That’s per Remezcla, who dropped a teaser for the commercial on its site just yesterday. Take a look:

The #SuperTazonAd doesn’t have a specific airtime within the broadcast, so those hoping to see Vasquez will have to tune into the ESPN Deportes feed during the Super Bowl to catch it. Still, it’s a pretty remarkable achievement for a single South LA taquero who learned how to make birria in Tijuana and now runs a truck, caters for celebrities, and opens restaurants right off the Venice Beach Boardwalk. Congratulations to him.