clock menu more-arrow no yes mobile

Filed under:

Rustic Canyon Group Opens a New York City Slice Joint in Santa Monica

New, 5 comments

Sweet Rose Creamery is out, Milo SRO is in

Farley Elliott is the Senior Editor at Eater LA and the author of Los Angeles Street Food: A History From Tamaleros to Taco Trucks. He covers restaurants in every form, from breaking news to the culture, people, and history that surrounds LA's dining landscape.

Here’s an interesting one for the Westside: Sweet Rose Creamery is closing along Pico Boulevard in Santa Monica. And so, in its place, the Rustic Canyon family of restaurants is putting a New York City-style pizza spot called Milo SRO, short for “Standing Room Only.”

Sweet Rose Creamery’s production facility still sits in the building (owned by Rustic Canyon) behind the shop on Pico Boulevard, but now customers will push down to the Main Street location for ice cream in Santa Monica instead. Milo SRO, on the other hand, will focus on mostly takeaway dining, either by the slice or as whole take home pies. There will also be a big focus on delivery from the kitchen, using apps from Postmates to GrubHub.

The name, of course, is a nod to nearby Milo & Olive, as that restaurant has always done a strong takeout business — especially with pizzas — of its own, so now Milo’s chef/partner Erin Eastland has set out to create big New York style pies to feed that need, alongside Rustic Canyon owner Zoe Nathan.

The final day of service for Sweet Rose Creamery at the Pico Boulevard location in this coming Sunday, with a late-April opening likely for Milo SRO. In addition to pizzas, diners will also still be able to grab pints of ice cream and more savory stuff like garlic knots and salads to take home.

Milo SRO. 826 Pico Blvd., Santa Monica, CA.