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Croft Alley Brings Its California Classics to Beverly Hills

The company is growing to Downtown and New York City soon, too

Croft Alley
Matzo ball pho from Croft Alley
Croft Alley

Here comes another new name for the casual Beverly Hills dining set: Croft Alley. The laid-back burgeoning restaurant group started life in 2015 in the alley behind Melrose Place, but now with multiple locations across the city (and more to come) it’s expansion time.

First up: Beverly Hills. Croft Alley is taking over the former M Cafe address, located right in the thick of Brighton Way, which closed back in October of last year. Owners Michael Della Femina and Phuong Tran, along with Adam Rubin and Andrew Shanfield from Carolwood Equities, say the plan is to continue to expand on what the restaurant does well, adding beer and wine along with coffee and tea. The menu is a continuation of what the company has been doing at their second LA location inside the Standard Hotel on Sunset, meaning all-day basics with a California bent. That includes sandwiches, salads, bowls, and more unique takes like the matzo ball pho shown above.

What’s more, reps for Croft Alley say that a Downtown Los Angeles is still on the docket for this year, as well as an upcoming expansion to New York City. Meanwhile, changes continue in Beverly Hills proper as Nate N’ Al deli plans its move for the end of this year/early next, and local taco favorites Guisados springs to life this week not far away.

Croft Alley. 9433 Brighton Way, Beverly Hills, CA.

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