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LA Ice Cream Truck’s ‘Influencers Pay Double’ Sign Goes Viral

Plus new restaurants from the South Bay to West Hollywood

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CVT Soft Serve’s sign
CVT Soft Serve
Farley Elliott is the Senior Editor at Eater LA and the author of Los Angeles Street Food: A History From Tamaleros to Taco Trucks. He covers restaurants in every form, from breaking news to the culture, people, and history that surrounds LA's dining landscape.

Going places

The always-playful folks at CVT Soft Serve have once again managed to go viral online. This time it’s for a tongue-in-cheek sign, posted above, that owner Joe Nicchi posted to the company’s Instagram account announcing that all food influencers would be forced to pay double for food moving forward. The post quickly made its way to the front page of Reddit, which is the second time the vintage ice cream truck has found itself there; the first time involved none other than Bill Murray.

All for charity

Alex’s Lemonade is returning to Los Angeles for its tenth year. The well-attended annual charity food event lands on September 14 on the quad in front of UCLA’s Royce Hall.

Caffeine dreams

Silver Lake’s Dayglow Coffee is on quite the expansion path. The company just jumped to a new location way out in Chicago, and added a second local outlet last weekend in West Hollywood. The coffee, tea, and pastry spot takes over at 866 Huntley Drive in the former Smith & Tait space.

Steak for all occasions

There’s a new steakhouse coming to Redondo Beach soon. Pacific Standard Prime comes by way of Robert Bell (Chez Melange) and Kevin Leach, and should open this August at 1810 S. Pacific Coast Highway.

Coffee at the coast

Meanwhile, Blue Bottle is set to open on July 6 at 23401 Civic Center Way in Malibu. The company’s Community Day on July 20 will see all proceeds donated to the Los Angeles LGBT Center.

Still going

Remember back in 2016 when it seemed like a handmade pasta restaurant called Etti was headed for Echo Park? Apparently that dream hasn’t died just yet, as the Eastsider reports that the place is actually getting rather close to opening — and it might just look awful nice.

Food for all

Casual Korean-Californian pop-up Dandi is coming back for a new round of dinners soon. The next nights of service are July 26 and 27 at Hotel Normandie in Koreatown, and reservations are open now.