Here’s one way to make sure to alienate your customer base in Los Angeles: Make fun of the Dodgers. That’s exactly the tack that Angel City Brewery in the Arts District decided to take last night when posting a group shot to their Instagram page showing most of the company taking in a game. While the faces sure seemed friendly enough (and lots of folks sported their Dodger blue best), the caption on the image — which is still currently up — said simply:
Today Angel City participates in a yearly ritual of ours, where we head to Dodger Stadium to watch the boys in blue get one of their 115 wins before choking on October.
That’s, uh, not going to go over well, considering the Dodgers have fallen just short of winning the World Series in each of the past two seasons. They currently have the best record in baseball.
Indeed it did not, with both Reddit and the Instagram community taking the company to task almost immediately. Some claimed the post must have been written by one of LA’s many transplants, while others noted that they’d be taking their loyalty elsewhere after the diss. Many pointed to Arts District Brewing just down the street as a locally-owned alternative, while also pointing out out (accurately enough) that, while beer is brewed on site at Angel City, the company itself is wholly owned by big East Coast conglomerate Boston Beer.
One Reddit user said simply: “Not going to try their beer out of spite. I don’t wanna CHOKE on it.” On Instagram, the message was clearer: "Man, screw all you guys then,” says one poster, “Never going there.” Check out some of the other comments below.
It’s worth noting that Angel City did offer some level of apology in the comments, saying:
Sorry for the poor attempt at a joke at all. We love our Dodgers and were trying to be self-deprecating. We know they’re picking up that trophy this year!
The internet, and Reddit in particular, have not been this locally Big Mad since Pez Cantina offered some seemingly confusing service charges on a recent receipt. It’s just another example of why talking sports, in Los Angeles, can sometimes have very real consequences — just ask Alfred Coffee after they banned (and then apologized for banning) Kawhi Leonard when he signed with the Clippers instead of the Lakers.