Healthy-leaning Canadian chain Fresh has arrived on the busy Sunset Strip, taking up residence inside the former Serafina space in West Hollywood next week.
Fresh is a popular mini-chain of restaurants founded in Toronto that works a complex menu with everything from juices and spiral vegetables to falafel and a mushroom gravy-based poutine (because of course). Think of it as a Gracias Madre for the Canadian set, complete with the inevitable throngs of good-looking Hollywood Hills crowds ready to munch on quinoa onion rings, grain bowls, gluten-free pancakes, and loads of other vegan fare. There is also a full bar for cocktails, including a robust selection of non-alcoholic options.
The space has been totally overhauled to add booths and lounge seating set in creamy tones, along with touches of brass and wood. The 5,000 square restaurant comes complete with two different bars, private dining areas upstairs, and an ample patio out front.
Fresh, from owner Ruth Tal and partner (and Terroni LA co-founder) Shereen Arazm, opens on Wednesday, September 25, with hours from 11 a.m. (10 a.m. on weekends) to 10:30 p.m. or later every day.
Fresh. 8768 Sunset Blvd., West Hollywood.