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Prominent LA Sushi Chef Serves Hand Rolls in Los Feliz Tomorrow

Inside Sōgo, the hip new spot right on Hollywood Boulevard comes from Sushi Note’s Kiminobu Saito

A hand blurs in to grab one of two sushi hand rolls on a wooden plate.
Sogo Roll Bar
Ren Fuller
Farley Elliott is the Senior Editor at Eater LA and the author of Los Angeles Street Food: A History From Tamaleros to Taco Trucks. He covers restaurants in every form, from breaking news to the culture, people, and history that surrounds LA's dining landscape.

Busy Valley sushi chef Kiminobu Saito is ready for another project, this time in Los Feliz. Tomorrow Saito will open Sōgo Roll Bar, a hand roll bar right on the main Hollywood drag at the border of Los Feliz and East Hollywood, with help from some prominent hospitality names.

Sōgo is the work of omakase sushi specialist Saito and fellow Sushi Note owners David Gibbs (Augustine wine bar) and Andy Paxson, as well as Dustin Lancaster and Sarah Dietz. Lancaster is known for his involvement in and ownership of a number of Eastside-ish establishments, from L&E Oyster Bar and the recently-opened wine bar Holcomb in Highland Park to Oriel in Chinatown and Crawfords in Westlake. He and Dietz also operated the Firehouse Hotel and restaurant in the Arts District, which just recently closed its doors for an extended overhaul.

At Sōgo, Saito and company work a menu of set hand rolls, offered in bunches — $14 for three, say — with rotating ingredients, as well as an a la carte option for diners to grab other items like $7.50 lobster hand rolls, $6 crab rolls, and the like. Drinks and some limited sashimi dishes are also available. As for the space, expect a compact, bright space with room for a 14-seat wooden sushi bar, plus some shared patio space with the attached Go Get Em Tiger coffee bar in the same building.

Sōgo Roll Bar opens tomorrow, but will keep lunch hours only to start. Expect expanded service into dinner soon enough. There are no reservations, but takeout is available. Sōgo is also a no-tipping restaurant, and carries an 18% service charge.

A wooden sushi counter with leather stools.
The bar
A yellowtail hand roll in a nori on a wooden plate.
Yellowtail hand roll
A colorful sushi takeout box with rolls lined up.
A hand with colorful sleeve holds a toro sushi hand roll.


4634 Hollywood Boulevard, Los Angeles, CA 90027