America’s favorite pepperoni-cup-covered slice spot is now in Los Angeles, as New York City transplant Prince Street Pizza opens on West Coast this weekend. The Morano family has long teased plans to put an outlet somewhere in greater Los Angeles, and now that day has come.
Earlier this year, co-owner Dom Morano confirmed the opening at 9161 Sunset Boulevard, saying at the time that the space would “look pretty much identical” to the New York City original, meaning a small takeaway space with very big ambitions.
Simply put, Prince Street Pizza is among the most well-known pizzerias in the country, praised for its pepperoni-heavy square slices that have permeated the social media pizza zeitgeist. An opening in LA not only sets the stage for further growth, it immediately makes the company one of the biggest players in Southern California pizza. “I have a huge LA fanbase,” Morano knows, and this West Hollywood opening is sure to confirm just that.
The Morano family is on site now along with new general manager Wilmer Medina Torres who moved out from New York City to open the restaurant, and they’ll all be in town for at least the next few months while the restaurant gets up and running. The project is a partnership between the Prince Street crew and Lawrence Longo of Off the Menu, known for his restaurant discovery app, for being an early investor in Burgers Never Say Die, and for his ongoing events around town like the recent Avi Cue pop-up at the TCL Chinese Theater in the heart of Hollywood.
The plan, much like the original shop, is to stick to slices and sodas only, though with a few tweaks along the way. For one, there’s an actual water filtration system that is meant to replicate New York City tap water (really), and this LA location will also offer a collaboration pizza with local lifestyle brand Madhappy, both in terms of merchandise and a unique slice made with a spicy vodka sauce. Otherwise fans can expect the usual slices and menu items like the spicy spring with all that pepperoni, as well as thinner, non-Sicilian NYC-style pies.
For those attempting to show up in person on opening day Saturday, November 14, expect socially-distanced lines and lots of fanfare. Others can opt for delivery via DoorDash in the days ahead, with hours running daily from 11 a.m. to 10 p.m. — or just wait until Prince Street Pizza takes over the globe.