In 2018, Osteria Francescana chef and Netflix Chef’s Table star Massimo Bottura hinted at opening Gucci Osteria, his Michelin-starred restaurant in Florence, at the Gucci boutique in Beverly Hills’s tony Rodeo Drive. Today, the Wall Street Journal reports that Bottura will open Gucci Osteria on the top floor of Gucci’s redesigned store very soon; media previews will start as early as next week. The timing seems to coincide with this week’s Oscars awards show, meaning some rich and famous will likely get a chance to try Gucci Osteria before everyone else.
Bottura tells the Wall Street Journal that Gucci Osteria will reflect a more American flavor profile, using ingredients from California but with an “Italian touch.” He also says it’ll serve vegetarian dishes and more seafood than the Florence original.
The partnership between Bottura and Gucci began when Gucci CEO Mario Bizzarri and creative director Alessandro Michele opened a small restaurant on the top floor of the brand’s Palazzo della Mercanzia location. That restaurant serves a wide menu of burgers, pork buns, and purple corn tostadas at hefty prices (between 23 and 40 euros a plate), in addition to a 100 euros tasting menu. The restaurant received one Michelin star in November 2019.
Since this is a Gucci-branded restaurant, the place has to look the part, and Michele put together a stylish dining room of bold red and pale green hues with elegant dark marble table tops and vintage-looking plates. The restaurant’s outdoor terrace overlooks Rodeo Drive while wicker chairs exude a more casual California feel.
Bottura also confirms to the Wall Street Journal that Gucci Osteria will open in Ginza, Tokyo. He says, “that’ll be the last one we’re going to do,” quelling any further expansion rumors.
Bottura opened Osteria Francescana in Modena, Italy in 1995, gaining worldwide fame and an eventual number one ranking on the World’s Fifty Best Restaurants in 2016 and 2018. It holds three Michelin stars.