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Santa Monica’s Newest All-Day Cafe Is a Salad and Bone Broth Paradise

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Alfalfa, which started life at a farmers market in New Jersey, is now ready for its West Coast reveal

Two hands hold a breakfast burrito, split open, over an orange table.
A breakfast burrito from Alfalfa
Farley Elliott is the Senior Editor at Eater LA and the author of Los Angeles Street Food: A History From Tamaleros to Taco Trucks. He covers restaurants in every form, from breaking news to the culture, people, and history that surrounds LA's dining landscape.

Santa Monica’s newest restaurant is Alfalfa, a New Jersey-born healthy cafe with colorful Instagram tones and lots of leafy greens — both in pots and on plates. As the name implies, the new restaurant at 2309 Main Street, in the former Astro Doughnuts space, leans on a collection of plant-forward dishes like salads, bowls, and bone broth, though doughnuts and breakfast burritos are part of the equation as well.

Alfalfa began life in 2018 as a small salad-serving stand inside a Hoboken, New Jersey farmers market. The next year the four friends behind the company partnered with a local restaurateur to open in a dinette space nearby, and now they’ve made the jump to California.

If the pale jewel tones and houseplants feel familiar, that’s precisely the point. Alfalfa is modeled on a kind of pan-national restaurant aesthetic, with lots of sunlight, a little bit of neon signage, and all-day hours. Think Sweetgreen, but with a slightly more curated touch. An opening menu is below.

Alfalfa opens for service on Saturday, February 13, keeping daily hours from 8 a.m. to 9 p.m. for food, coffee, broth, and beyond.

A pink hued cafe with a corner ordering table. Alfalfa
The jewel tones of an outdoor cafe with yellow tables.
The exterior of a light pink cafe named Alfalfa.