Unsurprisingly, the cannabis industry appears to be COVID-19 proof, as legal cannabis sales have spiked while people stay home. Riding this wave is a new company out of Culver City called Cloud 11, which opened last weekend and hopes to make a heavy dent in the edible cannabis market by offering hand-crafted confections via a white glove delivery service.
Cloud 11’s chocolate bon bons are best described as two bite edibles that vary between two and four milligrams of the psychoactive THC per serving, a nice (and manageable) offering for edibles consumers often unsure of how much to take, and to what effect. This is not the standard edible gummy with 10 milligrams of THC in a square confection that’s less than an inch in size. According to founders Nicholas Pritzker and chef Manuela Sanin, Cloud 11 edibles can provide a more “wholesome” experience that eschews the uncertainty of other options, with the added bonus that the company’s bon bons are actually made by a trained pastry chef.
That’s not the only factor that makes Cloud 11 stand out. The larger chocolate portion size, low cannabis dose, Sanin’s skill as a pastry chef alum from New York’s Eleven Madison Park, and flavors that reads like ingredients from a standard restaurant (versus an edibles manufacturer) are all differentiators for a company trying to make its own mark. “Food is delicious and doesn’t have to stop at edibles,” says Sanin. “These are flavors that work well with the natural bitterness and earthiness in cannabis. Cannabis can be savory, so we’ve used flavors that are used in sweet and savory applications: peanuts, pink peppercorns, sesame.”
Pritzker and Sanin are part of the new crop of elevated cannabis businesses that have opened throughout California and the country in recent years. That ‘older, tie-dyed, Cheech & Chong, get ridiculously stoned’ style of a previous generation has instead morphed into ambitious and popular cannabis consumption lounges in West Hollywood and across the country (including Las Vegas), where businesses are setting up on-site areas to lightly imbibe, have a full cannabis-laced meal, or watch a comedy show.
For the LA market, Cloud 11 even sends a white gloved delivery person to your doorstep with a package of cannabis bon bons flavored with salted peanut, black sesame and yuzu, or the strawberry pink peppercorn. They source strawberries from Harry’s Berries in Oxnard, a sea salt company in upstate New York, and sesame paste from a family-owned company in Japan. Pritzker says the chocolates are delicately made and must to be handled with care, which they hope appeal to those who are regular users, or who haven’t felt compelled try any form of cannabis before.
“It’s a good product for somebody who has been apprehensive to try cannabis in the past,” says Sanin. “If you’ve ever had that experience, this is something so beautiful that it gives you confidence in the product. And because it is low dose, you’re able to dip your toes in the pool without taking on a huge burden.”
As it’s still early days, Cloud 11’s delivery radius is still somewhat limited. While the Culver City company delivers into the South Bay and the San Fernando Valley, areas like Eagle Rock and Pasadena are out of range. As for price, each Cloud 11 flavor is available in 11-piece tins with two dosage options, either two or four milligrams with the psychoactive THC. Each tin featuring one flavor is $90, while double tins that combine two flavors and dosages runs $170.